How to use our friend to show other friendly features…


LG was going to release its new flagship phone, LG G5 – A big step for LG, as the phone was modular with new features. These features were called “friends”.

One of our biggest challenges were, LG wanted us to use banners to communicate.

There was A LOT of features and we needed to make sure to catch the attention in a new way when we talked about the phone and the features.

One of the LG G5 new friends were a 360° camera, so we teamed up with our friends at Parapix to create an interactive banner that made you experience the other features using the banner in a new context.


  • Client

    LG Electronics
  • Assignment

    Launch the LG G5
  • Partner


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