Well hi there! Sorry for interrupting

The specific Fashion Week shows is mostly for the crème dela crème of fashion, key influencers and the designers. True FWS platforms and special event they then reach the public interests.

Brand experience main assignments is to create partnerships with possible partners.

The problem, No one really like to be approached with advertising, not least the exclusive crowd.

That can be a challenge if your task is to make people aware of who sponsors Fashion Week…

So how can we make the partners existent known to the audience without exposing them to something they don’t find relevant.

We created Fashion Week Studio. A platform for the sponsors to create there one studio formats. Oskar Arrsjö hosted After show, a daily web show that met with designers for Alfa Romeo. Together with Specsavers Marquax Dietz interviewed guests at the red carpet and got backstage for exclusive interviews with models and designers.

The web show was posted daily on Fashion Week Stockholm’s YouTube channel with a total reach of 100 000 people. We also posted the shows one the fashion week website and social media platforms…


  • Client

    Fashion Week Stockholm
  • Assignment

    Get a wider group of people to experience Fashion Week
  • Partner

    Tourn Media

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