Who own the right to bore me?

In recent years everyone has been focusing on being effective and making sure that their brand isn’t wasting peoples time.

That’s good. Thanks for that.

But now what? The way forward can’t be to just take away bad things. We need to add good things.

Ultimately few brands will be built on effectiveness alone, and the people who are the best at reducing a queue might not be the best at adding valuable experiences?

To be continued. And in the meantime, you can always contact us at BXS to get sorted.

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