Who is your pop-culture self?
As traditional adverts struggle to do the job the marketing community as a whole are struggling to reinvent our role.
As marketers, we feel we are more important than ever but we don’t really understand exactly how we are to contribute. The new black is to offer brands guidance into their cultural context meaning that we can help brands better to understand what people and what movements the brands can tap into.
So what’s your cultural self?
To be continued. And in the meantime, you can always contact us at BXS to get sorted.